LED lighting penetration rate will reach 54% in 2013

Recently, at a seminar in Japan, Toshiba Chief Executive Officer Shibuya shared the market trends of the Japanese market this year and Toshiba’s LED strategy for hundreds of attendees.

According to him, from the perspective of social environment, the lighting industry in Japan caused the shortage of electricity and the increase of electricity bills in the previous year's lighting industry, prompting the lighting market to rapidly become LED. From the viewpoint of social environment, the rising price of rare earths, coupled with the influx of foreign companies into Japan The market has made the market more competitive.

At the same time, as Japan is about to raise the consumption tax rate, it is predicted that the lighting market in Japan will expand in 2013, and the LED lighting market will reach 402.8 billion yen. “In 2013, the penetration rate of LED lighting in the Japanese market will reach 54%, which will increase by 6 percentage points from 2012. In 2012, the overall Japanese lighting market has doubled from 2011,” Shibuya said.

The rapid popularity of LEDs is a good thing on the one hand, but it also has an unpleasant side, that is, "the price of products is also rapidly declining."

In the Japanese market in 2009, the price of LED bulbs was 9,000-10,000 yen. At the end of 2009, the price dropped to 4,000 yen. In 2012, it fell below 2,000 yen. LED ceiling lamps also fell from 50,000 yen in the fourth quarter of 2010 to 20,000 yen in the fourth quarter of 2012, a decrease of 44% compared to 2011.

At the same time, Shibuya also introduced Toshiba’s LED strategy, “Toshiba’s future LED strategy will develop towards LED+SMART”. In particular, in 2013, Toshiba’s LED strategy will be positioned as “creating the possibility of technological innovation; pursuing a sense of comfort , emerged intelligent."

According to him, in the aspect of LED product design, it will develop in terms of “high color rendering, light weight, and pursuit of design freedom”. According to the reporter’s observation, a mini 5.6W cool white bulb lamp launched by Toshiba has been used. Reached 110.7lm/W with a color rendering index of up to 90.

Shibuya said that in the future, lighting in the Japanese market will be accompanied by the trend of “visualization of the use of electricity and water.” It will be a network switch to control the home management system. The lighting brightness of the space can also be quantified numerically. Therefore, intelligent control will become necessary. ring.

In addition, Toshiba launched the industry's first "free LED ceiling lamp warranty five years" strategy, starting in November 2012, Toshiba released "ceiling lights free warranty repairs for five years" commitment to advertising. This aspect can be said to fully reflect the attention of consumers, but also shows that the LED lighting market in the fight after the fight price and fight market share, began to fight the performance of spelling service conscience to deepen the quality, and this may also be a hint for Chinese companies In the future, the LED products of Chinese companies dare to promise several guarantees for five years?

According to Shibuya’s introduction, Toshiba’s LED has also undergone a vertical integration deployment. The division is divided into chips and modules, lighting and communications, and energy management systems. In terms of OLEDs, Toshiba has now produced chandeliers models. "Although OLEDs are currently more expensive than LEDs, OLEDs will become an important pillar of lighting in the near future."

In the Japanese market, in addition to the well-known Panasonic and Toshiba brands, there are Hitachi, Iris Yamashima (iris ohyama), Toyota synthesis (Toyoda Gosei), Ricoh and other famous lighting brands.